Emma Holler with laptop and quote sign: GOOD SEO ISN'T MAGIC. IT'S TECHNICAL.

    Is your website actually set up properly for SEO?I’ll check it for free.

    I’ll look under the bonnet at the technical foundations — speed, indexing, headings, metadata, schema and the other bits that can quietly hold a website back. Then I’ll record a short Loom showing you what I’d fix first.

    • Technical SEO foundations checked
    • Obvious issues explained in plain English
    • Short personalised Loom from me
    • No call. No obligation. No waffle.
    GET MY FREE SEO AUDIT
    Takes less than 60 seconds to request.
    Emma Holler with laptop and quote sign: GOOD SEO ISN'T MAGIC. IT'S TECHNICAL.

    Your website might look fine.

    Underneath? Different story.

    01

    Can search engines actually access it?

    • Crawlability
    • Indexing
    • Sitemap
    • Robots.txt
    • Canonicals
    • Redirect problems
    02

    Does the page structure make sense?

    • Title tags
    • Meta descriptions
    • H1/H2 structure
    • Internal linking
    • Page hierarchy
    • URLs
    03

    Is the technical set-up helping or hurting?

    • Site speed
    • Mobile performance
    • Core Web Vitals
    • Broken links
    • Redirects
    • Image optimisation
    04

    Are you giving search engines enough context?

    • Schema
    • Structured data
    • Service relevance
    • Location relevance
    • Missing technical signals

    Then I record a short Loom.

    I show you what I found, why it matters, and the first things I’d fix.

    GET MY FREE AUDIT

    This isn’t one of those “72 out of 100” SEO reports.

    vs.

    Typical automated audit

    • Automatically generated
    • Giant checklist
    • Red / amber / green score
    • Flags everything whether it matters or not
    • Often gives generic recommendations
    • Doesn’t explain what should be fixed first
    • Exists mainly to generate a lead

    Emma’s audit

    • Manually reviewed
    • Looks at the real technical foundations
    • Prioritises meaningful issues
    • Explains what actually matters
    • Shows what Emma would fix first
    • Delivered as a short personal Loom

    Useful beats impressive-looking.

    Real data. Real businesses. No guesswork.

    This is a real six-month SEO project.

    The first three months focused on fixing the foundations — technical issues, indexing, site structure, on-page SEO and the things stopping search engines from properly understanding the website.

    The next three months built on that work — strengthening the site, improving visibility and turning more of that search traffic into actual enquiries.

    The screenshots below show the three-month and six-month results from that process.

    Foundations fixedVisibility grew

    Search Console performance data showing visibility growth after fixing technical SEO foundations

    VisibilityEnquiriesBooked work

    Pipeline dashboard showing how search visibility turned into enquiries and booked work

    The Conversion Journey

    GoogleWebsiteEnquiryFollow-upBooked Work

    I care about more than rankings. Search visibility should eventually turn into enquiries, bookings and revenue.

    I’m checking the stuff nobody sees.

    Technical

    • Crawlability
    • Indexing
    • XML sitemap
    • Robots.txt
    • Canonicals
    • Redirects
    • Broken links
    • Site speed
    • Mobile performance
    • Core Web Vitals
    • HTTPS
    • Image optimisation

    On-page foundations

    • Page titles
    • Meta descriptions
    • H1/H2 structure
    • Page hierarchy
    • Internal linking
    • URLs
    • Schema
    • Structured data
    • Service-page structure
    • Basic location relevance
    • Obvious duplicate/missing metadata

    The boring stuff. Unfortunately, the boring stuff matters.

    If your website matters to how people find you, this is probably for you.

    /Counselling
    /Psychotherapy
    /Nutrition
    /Dietetics
    /Wellness
    /Physiotherapy
    /Osteopathy
    /Chiropractic
    /Aesthetics
    /Skin clinics
    /Dental
    /Private healthcare
    /Other appointment-led local businesses

    Whether you serve clients, patients, customers, enquiries or bookings, the same principles apply.

    No catch.

    If there’s nothing obviously wrong with your site, I’ll tell you that too.

    This isn’t a discovery call dressed up as a free audit.

    You request it.
    I look.
    I record the video.
    I send it over.

    If you want help afterwards, great.

    If you don’t, you still leave knowing what I found.

    Emma Holler sitting behind her laptop

    Hi, I’m Emma.

    I’m not an agency, not a bot, and not somebody who’s going to run your site through an automated scanner and pretend I spent an hour looking at it.

    I’ve spent years fixing websites, SEO, systems and the bits of technology that make running a business harder than they need to be.

    Straight talking. No nonsense. Proper help.

    Tell me what you want me to check.

    Give me a few details and I’ll take a proper look at the technical foundations of your website.

    Your website can look perfectly fine and still be making SEO harder than it needs to be.

    Let’s look underneath.

    Let’s see what’s getting in the way.

    GET MY FREE SEO AUDIT →