FOUNDATIONS
Get found properly
People don't just search on Google anymore. They ask ChatGPT, Perplexity, Google AI Overviews. If your business isn't showing up in those answers, you're already invisible to a growing chunk of your market. Foundations work makes sure you're findable, everywhere that matters.
Real data from a real client. Google Search Console, 6 months of foundations work.
"We have seen a 17% uplift in monthly sales from September onwards, which has directly translated into increased revenue."
- Jodene van Lienden, COO, Excel Glass
What foundations work actually is
Technical SEO
Site speed, crawlability, indexing, structured data, mobile performance. The stuff that's invisible to you but not to search engines.
Generative Engine Optimisation (GEO)
AI tools like ChatGPT and Perplexity are answering your customers' questions right now. If your business isn't structured in a way that AI can find and reference, you won't be in those answers. This is the new layer of getting found.
Site structure
Heading hierarchy, internal linking, meta titles, keyword mapping. Making sure every page on your site is doing a job for both traditional search and AI.
Google Business Profile
Full optimisation, regular posting, review strategy, category and service setup. Your shopfront on Google, and one of the strongest signals for local AI results too.
Business analysis
How enquiries reach you, where they drop off, what's being tracked and what isn't. Most businesses are guessing. I replace the guesswork with data.
Competitor review
What your competitors are doing that's working, what they're not doing that you could, and where the gaps are in your local market.
"Most businesses are still only thinking about Google. But the way people search is changing fast. AI is already pulling answers from the web and serving them directly. If your foundations aren't right, you're invisible twice over: once on Google, and once in every AI tool your customers are starting to use instead."
+98%
increase in homepage clicks
+179%
increase on key service pages
22 → 13
average search position
Excel Glass, Belfast. Three months. No ads. No social media.
Read the full case study"She took the stress out of my problems and solved them. She continuously updated me throughout and I felt so confident in her ability."
- Rosalind Miles