I didn't plan any of this.

Moved to Johannesburg. Met Richard. Had two girls. Started everything: Avon, a market stall, importing baby goods, sewing, a personal assistant business in retirement villages. Retrained as a remedial massage therapist and built that to 25 regular clients on my own. Never had any money, but I learned how to build something from nothing with no safety net.

Bought a digital marketing franchise. It flopped. But it forced me to learn websites, SEO, marketing, and automation, because I'd sold work I now had to deliver myself. Moved back to Cornwall so my girls could know their grandad. Static caravan in my mum's garden. Covid hit. Lost my dad. Managed a team of 12 supporting a woman with cerebral palsy to live independently. Cleaned holiday lets. Started coding courses on night shifts, not because I loved tech, but because I had to learn to do the work the franchise couldn't deliver.

A friend started her own business. She'd bought a domain and didn't know how to connect it to a landing page. I did it in 10 minutes. Started helping people in an online community. Realised this was the thing I'd been circling around for years.

Going all in - 2023

Lost a close friend suddenly at 48. Life is too short and too fragile to keep doing the thing that makes you miserable. Quit everything else. Went all in on the business. In 2024 we lost two more friends, both under 50. It only confirmed what I already knew.

I fix the stuff behind the scenes for small service businesses. Technical SEO, automation, AI receptionists, follow-up systems. The invisible stuff that makes a business actually run.

I work from Cornwall with two daughters, a husband called Richard, and a dog called Obi who once got fox poo on my new pyjamas during a client call.

This is my business, built to fit my life. Not the other way around.