I didn't plan any of this.
Born in '79. Cornish. Mum of two. I love the sea, sand, safaris, and South Africa.
I spent 25 years in Health and Social Care, am a qualified Remedial Sports Massage Therapist and now I'm a Digital Plumber.
I'm not your usual tech person. I'm someone who kept having to figure things out, and eventually got good enough that other people started asking me to figure things out for them too.
Moved to Johannesburg. Met Richard. Had two girls. Started everything: Avon, a market stall, importing baby goods, sewing, a personal assistant business in retirement villages. Retrained as a remedial massage therapist and built that to 25 regular clients on my own. Never had much money, but I learned how to build something from nothing with no safety net.
Moved back to the UK in 2019 so our girls could know their grandad and grow up in the safe haven that is beautiful Cornwall. We started out in a static caravan in my mum's back garden, which ended up becoming a full-blown annex build.
I'd borrowed money to buy a digital marketing franchise. It flopped. But it forced me to learn websites, SEO, marketing and automation, because I'd sold work I now had to deliver myself.
That all happened as Covid hit, and I lost my dad to cancer.
During that time I was also managing a team of 12 supporting a woman with cerebral palsy to live independently, cleaning holiday lets, and doing coding courses during my night shifts, not because I loved tech, but because I had to learn to do the work the franchise couldn't deliver.
A friend started her own business. She'd bought a domain and didn't know how to connect it to a landing page. I sorted it without even thinking about it. I realised a lot of the challenges she was facing were ones I had the ability to solve, so I began helping other people in online communities, and realised this was the thing I'd been circling around for years.
I lost the first of three close friends, all under 50. It was a 'life is too short and too fragile to keep doing the thing that makes you miserable' moment. So I quit everything else and took the plunge, going all in on the business. In 2024 we lost two more friends, both under 50. It only confirmed what I already knew.
I fix the stuff behind the scenes for small service businesses. Technical SEO, automation, AI receptionists, follow-up systems. The invisible stuff that makes a business actually run.
I work from Cornwall with two daughters, a husband called Richard, and a dog called Obi who once got fox poo on my new pyjamas during a client call.
This is my business, built to fit my life. Not the other way around.
“Systems should support you quietly in the background, not demand constant attention.”
“If you can't track it, you can't trust it.”
“I'd rather build something boring and dependable than shiny and fragile.”